Sunday, 29 April 2012

1541 Marketing

My wife's new business has opened up a creative avenue for me.  Not only have I designed her website and her business cards but I've just done a banner ad for the Journal of the Law Society of Scotland (out in the May 2012 issue, hopefully).

Actually, it's not an entirely new idea (as it's based on one of the images we use on the website and on the business cards) but at least it did get me back into GIMP again and helped refresh a few of the skills I'd forgotten I had.
As noted before I'm not at all keen on the normal corporate approach or images and so have gone for something that I hope that you won't see very often in a sober and traditional Scots lawyers' publication.

The idea was to do something striking, intriguing and simple that would catch the attention and draw the reader in, even if only for a few seconds.  In other words:

1) "Hey, interesting image"
2) "Eh, 1541?  What's that supposed to be?"
3) "Ah, I get it."

Something like that anyway. As the Journal has a circulation of 20,000 lawyers we reckon that if we get one new client (or just two small jobs on the back of it) it will be worth it.  Ah, creativity!

No comments:

Post a Comment